TCL will expand product line of android tablet pc

by Gostop

Recently, TCL Communications officially launched "ALCATEL ONE TOUCH" a new brand, which aims to focus on Internet sales channels, and TCL brand dedicated operators and traditional channels complement each other to form a positive strategy to exert the domestic market. "ALCATEL ONE TOUCH" The new brand strategy this year on February 15 in Barcelona at the World Mobile Communications Conference (Mobile World Congress) released today in the Chinese market from the opening.TCL Communication is achieved on the first quarter of handsets and accessories sold 8.7 million android tablets, up 51%; sales revenue of 2.124 billion Hong Kong dollars, up 44%; net profit of 180 million Hong Kong dollars, an increase of 159%.
TCL Communication in 2010 3,620 million handsets sold worldwide, compared with 125% sales growth in 2009, ranks among the world's seventh largest mobile phone supplier. TCL Communication Following the success overseas after the development effort in 2011 the domestic market, in addition to strengthening the TCL brand Internet phone strategies, but also an occasion to enable the "ALCATEL ONE TOUCH" new brand development effort the domestic market. "ALCATEL ONE TOUCH" a new brand identity to use black, white and blue as the brand's main colors. TCL Communications had been using "ALCATEL MOBILE PHONES" (Alcatel mobile phones) as a brand identity, the main color is black and white.Compared to the old brand image and visual identity system, "ALCATEL ONE TOUCH" dynamic younger, more technology and a sense of affinity. Brand new phrase: "my world in one touch wonderful world, a touch up."
Android tablets PC product line expanded to many types of terminals such as Senior vice president of TCL Group, TCL Communications CEO Dr. Guo Aiping, said: "This new brand image in the opening and promotion of the Chinese market is an important strategic initiatives, new brand is in line with our expansion of products from mobile phones to android tablets PCs, 3G network card, 3G wireless routing, switching equipment and other fixed-line and category trends, but also emphasized the close relationship with our customers and communicate better expression of our commitment to moving through a rich product line, for each user simple, pleasant human experience and the pursuit of efforts. "
Opening of the new brand image at the same time, TCL Communication will also publish a variety of new products in the domestic market, product, simplicity (SIMPLY), personality (DIFFERENT), Chung Ling (SMART) brand connotation. Upcoming new products are: Vice President of TCL Communication, Feng Xiao, general manager of global e-commerce center, said: "For the Internet user's habits and needs of the young, we have introduced over a dozen products, android tablets the hope that each user can pick out a value for money for their own style of products, so that each user can value the fun mobile Internet experience. "